GOODSTUDIO
STILL IN PROCESS
Updating a website for a pilates studio to enhance user flow and functionality
The objective of this project was to redesign a website for a Pilates studio. The Good Studio’s website was functional, but not very user friendly. It was outdated, and their class reserve function was full of bugs. I focused on upgrading their user flow, expanding their limited sitemap, and a total re-vamp of their reservation system. I also conducted surveys with clients and interviewed Good Studio employees to gauge what features were desirable for the business's website.
Theclient also wanted to implement a management software into their website, hence the secondary research and a second competitive analysis, on which management software would best suit my clients needs.
In addition, I also incorporated a brand strategy that will provide overall growth of conversion rates and higher profit margins.
prototype
prototype
TheWhys
The site had over 30 options, but only led to 3 alternative pages when the social media links weren’t accounted for. These were the class reserve page, buy class page, and login page. There was much work needed to be done.
RESEARCH
I conducted multiple competitive analysis based on the customer’s needs.
The first competitive analysis were of the leading pilates studio in located in New York and Los Angeles. From the leading competitors, I gathered their common best practices that TheGoodStudio was disregarding. The second competitive analysis were software management companies that best catered to my customer’s needs. Then from the mass data collected, I concluded these factors…
Pilates Studio
CompetitiveAnalysis
After analyzing, I had uncover multiple factors of revenue loss. These were the top 3.
not offering private classes
(a loss on both the clients and instructors)
not offering online classes
(The most significant factor of revenue loss)
merchandise unavailability on the platform
The absence of online classes was the most crucial factor because users preferred the convenience of attending classes from home or while traveling, accessing them more easily, attending in groups, and the significant impact of living in a post-COVID world.
Software Management
CompetitiveAnalysis
After presenting my findings to the client, we decided on MINDBODY as the suitable option.
IDEATE
Personas were created after personally attending several pilates classes. Then building upon the research findings, I interviewed a several staff members to enhance the site map
Personas
SiteMaps
The existing sitemap has 30+ available tabs but they all only led to the class reserve page, the buy classes page, or social media. It offered many options, but really only offered two choices. I used research data from interviews and competitive analysis to implement common best practices on the new sitemap, thereby growing from 2 links on their home page to 7 links
WireFrames
Mild
DESIGN
STILL IN PROCESS….but two different visual design were created , one medium (new direction, but nothing crazy) and one spicy (total wildcard direction).
